Category Archives: Adness

Will OnSwipe Save Advertising?

JLB’s presentation at Demo Day makes my inner ad-nerd excited. I love advertising. I don’t mean pop-ups, pop-unders, dog-ears, CPU chewing flash banners and all the other menacing forms it has taken in the last decade. I mean great creative campaigns. Old … Continue reading

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Canon – It Works!

The slogan for Canon’s camera range is Delighting you Always. Of course this isn’t always possible, it’s aspirational. And Canon do make delightful cameras. Let’s compare this to their slogan for printers in Thailand – It Works! Yep, that’s it. The current … Continue reading

Posted in Adness