The slogan for Canon’s camera range is Delighting you Always. Of course this isn’t always possible, it’s aspirational. And Canon do make delightful cameras.

Let’s compare this to their slogan for printers in Thailand – It Works! Yep, that’s it. The current state of the printer industry is such that a working printer is the highest aspiration. Perhaps the next Canon slogan could be Printers are Sent From Hell To Make Us Miserable.

There is a huge opportunity here for a startup to make a printer that does more than just work.