A company sold one of its web properties two weeks ago for $90 million. That normally wouldn’t concern me, except that same week, they launched the world’s first site to implement an idea I’m also working on.

Whenever I conceive a half-way decent idea, I try to assume there are smarter people with better capacity working on it. It’s still scary when you find that assumption is correct.

You discover you’re second past the post and competing with a company that has circa $100 million in the bank, what do you do next:

1. persist
2. give up
3. get as much critical feedback as possible then rework the idea
4. a & c.

I’ll take d.